A fast-growing e-commerce brand in the premium lifestyle space was heavily reliant on paid advertising for customer acquisition. While successful initially, they were hitting diminishing returns with rising CAC and limited scalability.
Facebook and Google ad costs increased by 47% year-over-year
Customer Acquisition Cost (CAC) was eating into profit margins
Limited organic traffic and brand awareness outside of paid channels
Needed a sustainable, scalable growth channel with predictable ROI
Developed comprehensive affiliate program strategy targeting lifestyle content creators and cashback platforms
Implemented tiered commission structure to incentivize top performers
Created exclusive product launches and promotional assets for affiliate partners
Integrated deep tracking with Triple Whale for full attribution visibility
Built automated partner onboarding and communication workflows via Klaviyo
Established dedicated affiliate support team and monthly partner calls
Revenue grew from $700K to $2M ARR in 6 months
Recruited and activated 200+ affiliate partners across content, coupon, and loyalty categories
Achieved 6.2x ROAS, significantly outperforming paid ads (2.8x)
Drove 12,500+ new customers with 34% higher LTV than paid channel
Affiliate channel now represents 32% of total revenue
Created compounding growth engine with minimal incremental cost
The affiliate program has been transformative. We now have a scalable, profitable channel that actually improves over time. The team's expertise in partner recruitment and program optimization has been invaluable.
Let's discuss how we can help you build a high-ROI affiliate program.
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